Q&A- Startups

7 Questions with Martin Kreitmair of Tangany GmbH

Martin Kreitmair, Tangany

1. Please tell us a bit about yourself, both at work and leisure.

Hi, my name is Martin, living in Munich, and I am one of the founders of Tangany GmbH. Together with my co-founders Christopher and Alexey we have started Tangany in 2017. At Tangany, I am responsible for the administration – namely finance, investor relation, human resources, marketing and controlling. Basically, that reflects my prior experience as director in a Munich tech-marketing agency. I have led a team of 25 employees for about 6 years, which prepared me for my daily tasks perfectly.

Beside that, I am living in Munich for many years and love to attend music concerts and festivals.

2. Which product or service do you offer, and who are your competitors?

Tangany provides a (soon) regulated white-label custody solution for digital assets on blockchain. Blockchain projects require up to three things: an infrastructure solution, a safe way to store wallets and regulatory compliance. Tangany provides all those requirements white-labelled.

Our competitors are mostly based in the USA and Israel. However, none of them provide the same USP. There are notably differentiations.

3. How did you get the business idea and take it from launch to the first customers?

We defined the product quite fast in 2017, when we realized how under-developed the blockchain market still was. We tackled the two most painful issues for projects: custody and infrastructure. With our launch in 2018 we started to attract first customers.

4. How have you financed your startup? Any lessons would you like to share from the fund-raising journey?

We started with a governmental grant in the first year. After that we were able to generate own revenues and to gain other grants. Since 2020 we are also financed with our seed round which was led by HTGF.

5. Which are the key trends and opportunities in (European) financial services?

Regulation, regulation. There are so many upcoming regulatory updates for digital assets and blockchain in the next few years. That will turn the market completely around. Beside that, tokenization is a huge topic just as DeFi (decentralized finance) which describes the ability for everyone to invest without any required third party.

6. What’s on your bookshelf/ reading list?

I am a huge fan of novels by Stephen King and Frank Schätzing. While Stephen King is well-known, books by Frank Schätzing should be more popular. Especially ‘Limit’ is a great novel which includes science-fiction, crime and a holistic story of characters, geographic and history.

7. Your favorite place for a coffee and/ or a drink?

Well, Munich offers countless great spots for a drink. As being not a regular coffee drinker, I suggest meeting in one of our lovely beer gardens. Especially the Hirschgarten is a great place to drink, to eat and to meet with friends.